HONGS UP — Bespoke Luxury Furniture Manufacturer

HONGS UP production floor - finished furniture ready for shipment

About HONGS UP

Where craftsmanship meets precision engineering

Founded in February 2012 in Guangzhou, HONGS UP (Guangzhou Hongshan Furniture Co., Ltd.) is a high-end custom furniture enterprise that unifies design, R&D, production and sales under one roof.

Our 16,800-square-metre standard industrial facility houses specialised production workshops, dust-free paint spray booths and professional environmental clean systems. With over 120 dedicated craftsmen and more than 30 technical R&D and management specialists, we persist in our relentless pursuit of product detail — listening closely to every client's needs.

From trend-forward materials to exquisitely finished products, we are committed to protecting our clients' health and the natural ecosystem, delivering excellence to all who trust and support us.

Manufacturing Capabilities

Four pillars of precision production

Every piece passes through a vertically integrated production chain — from raw material to finished masterpiece.

Standard Products

Regular production lines supplying designer brands and established labels, backed by a professional soft-furnishing detailing team and elite production crew.

Italian Sewing Machines

We deploy Italian-imported Durkopp computerised sewing machines, dramatically elevating the straightness and aesthetic precision of every upholstered stitch line.

Stainless Steel Workshop

Since inception, our in-house stainless steel workshop has enhanced the beauty, stability and slim profile of metal-accented furniture — adapting to every style trend.

Imported CNC Machinery

Imported CNC machines are deeply integrated into workshop production, vastly improving material compatibility and production efficiency across multi-material pieces.

Wood Carving

Master artisans hand-carve intricate latticework, decorative mouldings and custom architectural details in solid wood — bringing ornate design visions to precise, tangible form.

Close-up of premium leather stitching detail

The Art of Detail

Perfection lives in the millimetres

For over a decade, we have never wavered in our obsessive pursuit of product detail. Every stitch, every joint, every finish is scrutinised — because luxury is not a label, it is a standard you can feel.

Dust-Free Paint Booths Professional environmental clean systems ensure flawless, mirror-grade finishes on every surface.

Specialist Leather Craft Imported dedicated leather sewing machines deliver immaculate stitch straightness and visual refinement.

Rigorous Quality Control Strict monitoring across production management, equipment and raw materials — nothing leaves the floor unless it is flawless.

Our Facility

Inside our 16,800 m² manufacturing campus

A visual tour of our Guangzhou factory — from aerial views of the multi-building campus to the production floors where every piece is crafted, carved and finished by hand.

Aerial night view of HONGS UP factory campus

Factory Campus — Aerial Night View

Aerial view of HONGS UP production buildings

Production Buildings — Aerial View

Finished upholstered chairs ready for shipment

Production Floor — Finished Pieces

Production floor with rows of wrapped furniture

Quality-Control & Packaging Area

Blue velvet upholstered chairs in production

Upholstery Workshop — Velvet Seating

Finishing Workshop — Paint & Surface

Upholstered seating with wood frames in production

Upholstery Workshop — Wood-Framed Seating

Carpentry Workshop — Solid Wood & Joinery

Hand-carved wood lattice decorative panel

Wood Carving — Hand-Carved Lattice Detail

Raw wood panels and carpentry production area

Carpentry — Raw Material & Production

Material Storage — Wood Panel Inventory

Corporate Culture

Our guiding principles

Vision

A century-long practitioner of fine living furniture

We dedicate ourselves wholly to the craft of beautiful living — building a legacy that endures across generations.

Mission

Superior home products for those who pursue beautiful living spaces

To provide the finest quality home furnishing products and services to everyone who aspires to a more beautiful living environment.

Core Values

Three commitments that define us

Empower Our Team

Help every team member realise their full potential and personal value within the craft.

Elevate Our Clients

Continuously enhance the value and living experience of every customer we serve.

Contribute to Society

Create lasting value for society through responsible manufacturing and sustainable practices.

Our Process

From first conversation to final installation

A disciplined five-step workflow ensures every project is delivered with precision, transparency and care.

Brief & Contract

Initial consultation to understand your positioning and needs. Professional advice, quotation and contract signing.

Drawing Detailing

Detailed technical drawings prepared according to your requirements, submitted for your confirmation before production.

Material Selection

Production begins alongside fabric and colour sample confirmation — ensuring every material meets your exact specification. We will provide the project sample prior to production for your final approval.

Inspection & Delivery

Factory inspection upon completion. Client acceptance visit, professional packaging and coordinated shipping.

After-Sales Care

Periodic follow-up visits to assess product condition, with dedicated after-sales support whenever you need it.

Global Reach

Rooted in China.
Serving the world.

HONGS UP is an international, professionally systematic and intelligent full-case custom home furnishing manufacturer. For thirteen years we have specialised in high-end villas, grand penthouses, private clubs, estates and star-rated hotels.

Countries & Regions

Years of Global Service

China Hong Kong Macau Vietnam Singapore Malaysia Indonesia Sydney, Australia

Trusted Partners

Working with the world's leading brands

Through professionalism, pragmatism and integrity, we have built deep trust with global partners across real estate, hospitality and design.

Kerry Properties Shangri-La Group China Resources Greentown Group Accor Group InterContinental Jin Jiang Group Haier Group Wanda Group China Railway Poly Group CITIC Group Kerry Properties Shangri-La Group China Resources Greentown Group Accor Group InterContinental Jin Jiang Group Haier Group Wanda Group China Railway Poly Group CITIC Group

Strategic Real Estate & Hospitality Partners

Gaode Land Group, Pengrui Group, Shangri-La Hotels & Resorts, Kerry Properties, China Resources Group, Greentown China, AccorHotels, InterContinental Hotels Group, Best Group, Jin Jiang International, Haier Group, COSCO Group, Wanda Group, China Railway Group, Poly Group, CITIC Group, K. Wah Group, and many more.

World-Renowned Design Firms

HBA (Hirsch Bedner Associates), Wilson Associates, Aedas, Layan Design Group (Australia), Cheng Chung Design (CCD), Steve Leung Designers, LBS Design, and other leading international design studios — trusting us to bring their visions to life.

Selected Portfolio

Projects that define our craft

From five-star hotel lobbies to private villa estates — each project is a testament to our commitment to excellence.

Hotel

Jumeirah Hotel Guangzhou — Lobby

Hotel

Jumeirah Hotel Guangzhou — Dining

Hotel

Shenzhen Donghai Haoting Hotel — Suite

Villa

Beijing MGM Villa — Master Bedroom

Villa

Zhuhai Excellence Tangjia Villa — Dining

Villa

Shanghai CIFI Xijiao Villa — Study

Private Club

Shenzhen Xunmei Club — Lounge

Residence

Shanghai Greentown Huangpu Bay — Detail

Our Services

Comprehensive support, before and after delivery

We stand behind every piece with a two-year warranty and a 24-hour response commitment.

Pre-Sales Service

Before your project begins

Professional consultation & on-site measurement — bespoke surveying and custom-tailored service.

Hotel space planning — floor plan configuration, consultation and expert recommendations.

Free CAD-assisted design — computer-aided drawing and design services at no charge.

Factory & showroom visits — arrange tours of our production workshop and showroom displays.

Material samples & documentation — product catalogues, images, colour boards and custom-specification materials.

After-Sales Service

Long after your project is complete

Dedicated client profile & two-year warranty — periodic on-site inspections and telephone follow-ups during the warranty period.

Free repair or replacement — any quality issue within warranty is resolved at no cost; accidental damage handled at material cost.

Relocation & reconfiguration support — planning, disassembly, installation and调试 guidance for furniture rearrangement or moves.

24-hour response guarantee — Guangdong service hotline 020-66130936. We respond within 24 hours and resolve within 3 days.

Quality-first commitment — "Survival through quality, development through innovation, market through reputation."

HONGS UP production floor - upholstered seating in progress

Future Strategy

Expanding into Southeast Asia's growth frontier

Southeast Asia — particularly Vietnam and Indonesia — is emerging as one of the world's fastest-growing luxury home furnishing markets. With Vietnam's GDP growing over 6% annually and Indonesia's middle class surpassing 100 million, the demand for premium custom furniture is accelerating rapidly.

Local consumers increasingly seek furniture that blends indigenous culture with tropical-climate adaptability — requiring international brands to deliver truly localised solutions.

Dual-Country Offices

Dedicated representative offices in Hanoi (Vietnam) and Jakarta (Indonesia), with localised after-sales teams providing end-to-end installation and maintenance services.

Unlimited Design Freedom

We support 1:1 replication of your custom-designed furniture pieces. Our long experience with villas, penthouses, clubs, estates and five-star hotels means we understand the extreme demands of high-end clients on materials, craftsmanship and detail.

Flexible OEM / ODM Partnership

We support designers through the entire process — from concept to realisation — including material selection, structural optimisation, small-batch prototyping and rapid delivery.

Let's create something extraordinary together

Factory Address

No. 72-2, Xieshi Highway, Shibi, Zhongcun Town, Panyu District, Guangzhou, China

Phone

+86 020-66130936
24-hour response, 3-day resolution

Jessica Zheng
+86 139 2958 6539

Crafting bespoke furniture for the world's most discerning spaces

Where craftsmanship meets precision engineering